Lifeboat Events News & Press Releases
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Roman Empire 3.0
Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp and PressCamp, announced today the addition of Robert Roman to its team. Roman joins Lifeboat Events Sept. 1 in the position of Sales Manager with responsibilities for account management and sales for the company’s 2012 events.
“We are thrilled to have Robert on the team,” said Lance Camisasca, president of Lifeboat Events. “Robert, who worked in exhibitor sales while at Interbike, understands our events and our goals. I got to know Robert during our time together at Interbike, where we spent eight years working side by side. I knew when I launched this company that he belonged in the ‘Lifeboat,’” Camisasca quipped.
“We are a service business, and to my mind, few sales managers take better care of clients than Robert," he added. Roman leaves Bicycle Retailer & Industry News where he has been the magazine’s Southern California sales rep for two years. Marc Sani, the magazine’s publisher, said Robert will be missed. “He’s been an asset at the magazine and we wish him well in his new venture,” Sani said.
Roman will spearhead Lifeboat’s 2012 exhibiting partner programs for Urban PressCamp, PressCamp and DealerCamp. Camisasca said the company would announce details about its next year’s events soon.
"I'm excited about joining the Lifeboat Events team. They've built an impressive roster of events and I'm looking forward to being a part of its future growth. I've known Lance, Chad, Chris and Scott for the better part of a decade so that definitely will make the transition much easier," said Roman.
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Scott Montgomery Departs Lifeboat Events
Laguna Niguel, CA - Lifeboat Events, producers of PressCamp and DealerCamp, announce today the departure of Scott Montgomery from the company and its board of directors. Montgomery was asked to step down from his role due to creative differences and has left Lifeboat Events to pursue new endeavors. This follows the recent hiring of Robert Roman as the company’s sales manager. Montgomery joined Lifeboat Events full-time in January 2011. Prior to joining Lifeboat, Scott was a general manager at Scott Sports SA.
"We thank Scott for his help during his time with the company and we wish him well in his new direction" commented Lance Camisasca president of Lifeboat Events.
FOR IMMEDIATE RELEASE: August 8, 2011
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
With Triple the Retailers, DealerCamp® an Unqualified Success
Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp, announce today the final attendance figures and release DealerCamp event dates for 2012. DealerCamp 2011 was held in Park City, Utah at the Deer Valley Resort bringing more than 1700 bicycle retailer and industry members to the mountain resort for three intimate days to meet, ride and decide on retail store content for 2012. Six hundred forty eight individual retail buyers from 352 unique stores spent their days sampling the wares of more than 200 brands that were represented by 740 staffers.
Many manufacturers loved the format and productivity. “First and foremost, DealerCamp allowed the Hayes Team to have meaningful one on one discussions with our retailers, distributors and OEM brands. In addition, the Park City venue was the ideal location to showcase our latest creations from Manitou, Hayes, SUNringle and Answer products using our just launched Hayes Demo Fleet. DealerCamp delivered. Thanks guys for hosting a first class event,” commented Adam Micklin, director of global sales for Hayes Bicycle Group.
Retailers experienced a new found productivity as well. “It was a great event. We accomplished quite a bit of business and managed to get in some epic riding’” beamed Tomas Patek of World Cycle and XC Ski in Boise, Idaho. Patek was one of 125 retail businesses offered a travel subsidy to attend DealerCamp.
“DealerCamp was an awesome experience for me. The location was really nice, and I had some amazing road and mountain bike rides. It was a productive and enjoyable time for me at the event. Met some new people and got some preseason orders done. I have and will continue to recommend vendors and dealers to attend your show. It was a nice change from Interbike. I'm looking forward to returning again next year,” continued Donnie Arnoult of Maui Cyclery in Hawaii.
DealerCamp returns to Deer Valley Resort in 2012 on the 22-24 of July, with a continuing mission to offer both retailers and manufacturers the opportunity to take advantage of a critical mass of brands and participate in the new timeframe when the retailer buying dollars are being divided up.
“We are pleased. We essentially tripled our retail buyer and unique store attendance in only our second year. Further, the exhibiting brand count quadrupled. For 2012 the bulk of our focus will be on retail buyer attendance and event enhancements. We’d like to see the retailer number grow. I large part it is a communication project in letting retailers know that they don’t need an invitation, just come. Everyone is invited,” commented Lance Camisasca, president of Lifeboat Events.
DealerCamp newcomer Chris Speyer of Raleigh USA offered these final comments: “DealerCamp was an excellent experience to connect with both dealers and vendors in a venue that is beautiful and conducive to enjoying time on the bike. At Raleigh we see it as truly important to support events that encourage our industry to come together in one place to share ideas and inspiration, and from our perspective, this has become a meaningful event to participate in. We’d encourage our dealers and vendors to mark the 2012 event on their calendars now.”
FOR IMMEDIATE RELEASE: July 7, 2011
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Raleigh Presents the Richest 30 Minutes in Mountain Biking
Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp, announces today Raleigh Bicycles as the presenting sponsor of the DealerCamp Dirt Grand Prix, a USA Cycling sanctioned short track cross country race. DealerCamp confirmed the prize list today as well for what will be the richest 30 minutes of cross-country mountain biking. The winner of each of the elite races will take home a cool one thousand dollars, as part of a nearly six thousand dollars on offer for the short track event. On Tuesday, July 26, the Dirt Grand Prix returns to an early ideal of mountain biking, offering equal prizes for the men’s and women’s fields.
“We wanted to create an opportunity for the riders to meet their sponsor’s customers and bring some excitement to our opening evening, so the Dirt Grand Prix was born. Raleigh saw the opportunity to bring them together and we are thrilled. We also wanted to make it worthwhile for the racers so we put together what we are discovering is arguably the richest payday in short track” offered Lance Camisasca, president of Lifeboat Events.
Katerina Nash, Jonathan Page and Amy Dombroski join other leading pros making the trip to Deer Valley Resort to gun for the big payday. But the real fun may be the supporting races featuring exhibitors and retailers doing battle on the same course as the pros. An Industry Challenge will open up the nights racing at the Dirt Grand Prix, with an open class for both men and women fighting for bragging rights, brand supremacy and a few dollars as well.
The DealerCamp Dirt Grand Prix presented by Raleigh will commence at 5:45 PM on the 26 of July as part of the opening reception at DealerCamp 2011 in Park City, Utah at the Deer Valley Resort.
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Elite Racing comes to DealerCamp®
Laguna Niguel, CA – Lifeboat Events today announces an exciting enhancement to the activities at DealerCamp 2011 with the addition of the DealerCamp Dirt Grand Prix. The Dirt Grand Prix short track cross-country mountain bike race will run during the opening evening and will feature men’s and women’s Elite races. Additionally the evening will offer an Industry Challenge open event, giving exhibitors and attending retailers a chance to test their XC skills against one another.
“Bringing pro racing to DealerCamp will be great fun for all the attendees and to run the race through and around cocktail hour will be twice as cool. We also see it as an opportunity for the manufacturers to give their sponsored athletes and retailers a chance to meet and swap stories. Can’t wait” exclaimed Lance Camisasca, president of Lifeboat Events.
The DealerCamp Dirt Grand Prix will run on Tuesday July 26, 2011 starting at 5:45 PM, and will run during the DealerCamp opening reception. Companies interested in sponsorship opportunities or participation for the event are encouraged to contact Lifeboat Events for more information.
"The LUNA Pro Team is excited and honored to be invited to participate in the inaugural Dealer Camp Dirt Grand Prix. It's a great opportunity for our athletes to race and get know some great bike dealers who work so hard to support the industry and racing. We hope this is the first in a long and successful run of events produced by the crew at Lifeboat Events," commented Dave McLaughlin, general manager of the LUNA Pro Team.
DealerCamp is an innovative experiential bicycle trade event conducted at a strategic time in today’s product and buying cycles. DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.
About Lifeboat Events
Lifeboat Events hosts trend-setting events for the bicycle industry. It is led by industry veteran Lance Camisasca, with his partners, Chad Battistone, Scott Montgomery, and Christopher Zigmont. For more information about this release or Lifeboat Events contact; Christopher Zigmont at 978-239-2370 or czigmont@lifeboatevents.com.
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Easton-Bell Sports adds cycling brands to DealerCamp®
Laguna Niguel, CA – Lifeboat Events today announces an exhibit partnership with Easton-Bell Sports bringing the inclusion of Giro, Easton Cycling, Bell and Blackburn to the list of elite brands exhibiting at DealerCamp at Deer Valley Resort this July. Easton-Bell Sports is a leading designer, developer and marketer of branded equipment and accessories that enhance athletic performance and protection.
“The addition of the Easton-Bell Sports brands is a wonderful boost to our camp and helps round out the product categories that dealers can address for the coming year’s business. We’re working hard to ensure that retailers will have the majority of their key brands available to sort out their needs. That way, come September, folks can simply relax and enjoy the industry events on offer and avoid the panic” said Lance Camisasca, president of Lifeboat Events.
“From our perspective, DealerCamp couldn’t be better. The timing brings us to the table when much of the business is getting done in our helmet and accessory categories. Additionally, this event provides Easton-Bell and it's brands an additional way to make a meaningful connection to our key dealers,” commented Bernie Doering, Senior Vice President of Global Sales at Easton Bell Sports.
DealerCamp is an innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles. Our intimate format and high level of customer service create the best possible atmosphere for conducting business. The program is simple: Meet, Ride & Decide
DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
CSG Anchor at DealerCamp®
Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp, announced today that Cycling Sports Group (CSG), encompassing several powerhouse brands, including Cannondale, Schwinn, GT and Mongoose, will be exhibiting at DealerCamp this July in Utah. CSG dealers will receive exclusive access to 2012 product presentations, in addition to being able to view the product on display at the event, side by side with other manufacturers.
“Lifeboat Events has worked closely over the last few months with the team at CSG on this project. We are thrilled such a strong family of brands sees the value in DealerCamp and that our event meets their high expectations. The rising tide raises all boats, and the addition of the CSG brands and dealers will be a net enhancement to the event. We are truly delighted,” offered Lance Camisasca, President of Lifeboat Events.
“CSG is excited to be able to join DealerCamp to unveil our new product lines, latest trends and consumer insights to our dealers and industry. We know how important this time of year is to dealer buying decisions and will provide them with inside access to what CSG has planned for 2012,”said Dave Manchester, Senior Vice President, North America, CSG.
DealerCamp is an innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles. Our intimate format and high level of customer service create the best possible atmosphere for conducting business. The program is simple: Meet, Ride & Decide
DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.
CONTACT:
Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Best Customers Become VIPs at DealerCamp® Consumer Day
Laguna Niguel, CA – This July, when the largest body of travel subsidized retailers ever to attend a trade event gathers at Deer Valley Resort for DealerCamp, their top retail customers may be close behind. This year at DealerCamp all subsidized retailers can select up to six lucky customers to sample what the top brands will have on offer for 2012. These top consumers can partake in celebrity rides, special swag, and demo rides held through out the July 28th consumer day with their DealerCamp All DC Access™ credential.
“Getting VIP consumers to DealerCamp will help shape the trends in the industry, after all – the bike industry ultimately relies on consumers to buy bikes through the retail channel, so having representatives from each type of user is very important,” commented David Zimberoff, SRAM Global Marketing Director.
All subsidized retail businesses, including the hundreds incentivized by DealerCamp exhibitor partners, can nominate 6 VIPs to be invited to attend from 9am until 5pm on July 28. Several suppliers will prepare consumer specific promotional items and information on their coming ranges. All VIP consumers will need to provide for their own travel and lodging.
“We’ve heard from the constituents, and these days retailers rely on input from their top customers for what they want to see in the shop. The exhibitors understand that they need to be aware to safeguard their dealer specific info, but on the whole they overwhelmingly supported the idea in our Advisory Board.” commented Lance Camisasca, president of Lifeboat Events.
DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.
CONTACTS:
Christopher Zigmont, Lifeboat Events
978-239-2370 or czigmont@lifeboatevents.com
Tina Wilmott, Triathlon America
858-876-4705 or tina@wilmottgroup.com
Triathlon America and DealerCamp® Team Up for Trade Event
Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp, announces today a promotional partnership with Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, to create a Triathlon America GearCamp at DealerCamp this July in Utah. Recognizing the value that the sport of triathlon brings to retailers, the expanded DealerCamp will now offer triathlon-specific meetings and select events, with more details to be announced soon.
“I love triathlons, have done some 50 in my life, and I feel we need to give more respect to this growing segment of our cycling community. We are thrilled to produce a Triathlon America zone at DealerCamp just for the Tri community. This will not only be a benefit to multi-sport specific retailers but all bicycle retailers who carry Tri gear,” commented Scott Montgomery, chairman at Lifeboat Events.
The newly formed Triathlon America coalition was founded in late 2010 by a group of industry leaders and visionaries who saw the need for the triathlon business community to come together in an organization dedicated to promoting the sport and the business of triathlon.
“We recognize that this event can serve the triathlon brands the same way the big brand private shows cater to their dealers. The sport of triathlon has grown incredibly over the last decade and we think Triathlon America will be the brain trust to bring together like minded companies to steer the course of the future of great sport of triathlon”, said Jack Caress, president of Triathlon America.
The association with Triathlon America will usher in a raft of new brands to DealerCamp. Among those coming aboard with the signing of this agreement include Orca, Orbea and Champion System custom technical apparel.
"The combination of DealerCamp and Triathlon America GearCamp makes this a must do event for Orbea and Orca,” said Tony Karklins, managing director of Orbea USA. “We now have the perfect venue to introduce our 2012 range of road, tri and mountain products and at the perfect time of the season. The combined events will bring together a much larger group of existing and prospective dealers in a more intimate and productive environment than any other industry show and at a fraction of the cost of holding our own private event."
“Sadly, until now there has not been a major trade show that addresses the growing product segment, never mind its own exhibition pavilion, meeting spaces and events. We are happy to be finally providing the triathlon community with some much needed and deserved love,” commented Lance Camisasca, president at Lifeboat Events.
DealerCamp 2011, scheduled for July 26-28, is an innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles. The program is simple: Meet, Ride & Decide.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
“ALL HANDS ON DECK”: MONTGOMERY GETS ON BOARD, INVESTS IN LIFEBOAT EVENTS
Laguna Niguel, CA — Lifeboat Events, producers of the popular cycling industry events PressCamp™, DealerCamp™ and Urban PressCamp™, announces today that Scott Montgomery will join the company full-time. Beginning January 12, Montgomery will serve as company chairman, working on strategic direction, expanding the Lifeboat Events brand outside North America, and other day-to-day growth issues.
In addition to his full-time commitment, Montgomery has made a substantial financial investment in Lifeboat Events. The scope and details of the investment remain confidential.
“Honestly, people have been responding so well to what we’re offering that we have been a little worried about our ability to handle our growth. Scott is coming along at the right time. It was great to work with Scott as a client because he quickly understood our approach. Now that Scott is part of the crew, we’re much better equipped to master our objectives,” said Lance Camisasca, president of Lifeboat Events.
“I have enjoyed long working relationships with Lifeboat partners Camisasca and Christopher Zigmont and have been researching new opportunities since leaving SCOTT Sports in the fall. This team has great depth and possibilities,” said Montgomery.
“I participated in both PressCamp and DealerCamp in 2009 and 2010, and I have respected Lance for many years. I recognize there is a big need for more alternative events to serve the cycling community both here and throughout the world. I believe that the team Lance has put together is going to change the status quo and, having grown brands for many years on three continents, I feel that this opportunity could have a big impact on the future of our industry,” Montgomery continued.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
“TO THE LIFEBOATS,” ZIGMONT TO ROW FULL TIME
Laguna Niguel, CA — Lifeboat Events, producers of the popular PressCamp™ and DealerCamp™ events for the cycling industry, announces today the full time engagement of Christopher Zigmont with the company. Zigmont, a partner in the business since its inception, had been working with Lifeboat Events only part-time as an advisor for branding and marketing while maintaining a compliment of private consulting clients.
“Business has grown to the point where we frankly needed more hands on deck. Zig has been part of this concept since the beginning, so it just made sense bringing Zig’s skill-set into the boat full time,” commented Lance Camisasca, president of Lifeboat Events.
Beginning January 1, Zigmont will handle event-marketing direction, company sustainability leadership and participate with the team in client relations.
“I am thrilled. Lance and I have been eager to work together again since our time together at Mavic in the mid-nineties. If I could borrow a phrase from Lance, we’ve always had a ‘Lennon and McCartney’ collaborative spirit that has typically produced great results. So for me, this is picking up where we left off, sometime around Sgt. Pepper’s Lonely Hearts Club Band I suppose” said Zigmont.
CONTACT: Christopher Zigmont, Lifeboat Events
978-239-2370, czigmont@lifeboatevents.com¬¬
3point5.com, DealerCamp™ ENTER STRATEGIC PARTNERSHIP TO EDUCATE RETAIL EMPLOYEES
Laguna Niguel, CA – December 13, 2010 - Lifeboat Events, which hosts the annual DealerCamp event for the cycling industry, today announced the formation of a strategic partnership with online retail sales training specialists 3point5.com. Through the partnership, Lifeboat Events will use 3point5.com’s customized online training platform to create a microsite where retail managers and employees can learn about DealerCamp, win prizes in monthly contests, and capture valuable post event information and videos. 3point5.com, a service of Swarmbuilder, Inc., will benefit from the relationship as the title sponsor of the “3point5.com Internet Garage”, which will provide manufacturers and retailers alike the chance to connect, collaborate, and work with no-cost wireless access during DealerCamp.
"The team at 3point5.com clearly has the tiger by the tail with their brand training sites and clever edu-games that make learning about brands simple and fun. Because of 3point5.com’s extensive reach in the bike market, we are confident that more brands and retailers than ever will experience DealerCamp first hand, giving us the exciting chance to work with a very targeted group that is critical to this show’s success.," remarked Lance Camisasca, president of Lifeboat Events.
3point5.com is a unique, web-based online site developed for sales professionals. Users can train on their favorite brands, learn how to better position the products to their customers and are incentivized to pass brand exams and earn employee purchasing discounts.
“Lance and his team have really created a valuable resource for the bike industry and we’re very excited to partner with Lifeboat Events. There is a natural tie in with our businesses with our similar missions of helping Manufacturers and Retailers connect in a more meaningful way. We’re looking forward to being a part of this great event,” said Brian Bond, VP of Marketing & Product at SwarmBuilder, provider of 3point5.com
DealerCamp will take place July 26-28, 2011 at Deer Valley Resort in Park City, Utah and will showcase new product for retailers in epic, easily accessible location. More information can be found at www.bikedealercamp.com
CONTACT: Christopher Zigmont
Lifeboat Events
978-239-2370
czigmont@lifeboatevents.com
BIKE LEAGUE, LIFEBOAT EVENTS TEAM FOR Urban PressCamp™
Laguna Niguel, CA – Lifeboat Events announce today the launch of Urban PressCamp. Created in cooperation with the League of American Bicyclists, Urban PressCamp is a unique media event providing transportation cycling brands intimate access to critical media outlets. Scheduled for March 6-8, 2011, the media event will bring leading asphalt and multi-modal bike and accessory brands together at the stunning House of Sweden in Washington DC on the eve of the National Bike Summit. Manufacturers and suppliers will meet with journalists to promote their wares in an effort to raise their voice and bring attention to this important category.
The National Bike Summit, now in it's eleventh year, brings cycling's collective voice to Capitol Hill in the industry's effort to lobby on behalf of alternative transportation issues and other topics affecting cycling. Urban PressCamp is designed to expose the brands deeply invested in the transportation segment and highlight the issues surrounding the market segment.
"There's no better way to make the case for cycling than to have people get on a bike and ride - PressCamp participants will experience the incredible products available for today's urban cyclist and see the potential bicycling has to improve the quality of life in our cities. The connection to the National Bike Summit, where the bicycling movement comes together to present one simple solution, is perfect,” commented Andy Clarke, President of the League of American Bicyclists.
Urban PressCamp will open Sunday, March 6th with an evening reception. Monday, March 7th will feature media visits with the brands punctuated by an evening’s "Gentlemen’s Allycat scavenger hunt", culminating with dinner on the bike. Tuesday will be the final visitation day for journalists and a special VIP access to a limited number of retailers and advocates attending the NBS.
Urban PressCamp will be held at the House of Sweden in Washington D.C. which houses the Embassy of Sweden, the Embassy of Iceland and an ultra-modern event Center. A stunning example of contemporary Scandinavian architecture designed by Gert Wingårdh and Tomas Hansen, House of Sweden is situated on the Potomac River wrapped by Rock Creek National Park, miles of bike paths and easy access to downtown. Learn more at www.houseofsweden.com.
Lifeboat Events is now accepting space contracts for Urban PressCamp, which will be limited to twenty brands. Interested brands can learn more about the event pricing and further details by visiting www.urbanpresscamp.com. For more information about this release or other Lifeboat Event properties, visit www.lifeboatevents.com or contact Christopher Zigmont, at 978-239-2370 or czigmont@lifeboatevents.com.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
SCOTT USA “ALL IN” AS EXHIBITORS & RETAILERS ACTIVATE DealerCamp™ 2011
Laguna Niguel, CA — With tradeshow season 2010 barely over, DealerCamp finds itself in high gear for next year with an onslaught of interest from exhibitors, many with contracts in hand, and the addition of key retailers to the DealerCamp Advisory Board who will help chart the future of this intimate retailer focused event. Some exhibitors that are committing early chock it up to value.
“The landscape of selling in the bike business has changed. We need orders in hand much earlier to affect production. July is the right time for us. Presenting the new line to the sales force and then immediately rolling the program out to our top retailers is a more effective way to start the model year. We've had two years worth of great product intros at PressCamp™, and have been successful at DealerCamp's inaugural year so the choice is easy to continue participation when you truly look at the ROI." said Adrian Montgomery at Scott Sports.
Scott Sports is planning a complete week of activities at DealerCamp 2011, including sales meetings, pre-event retail meetings and full indoor and outdoor exhibitions.
Momentum on the dealer front reached a new level with four retailer positions created on DealerCamp’s Advisory Board. The first two posts were awarded to Davis Carver of Bath Cycle and Ski in Maine and Patrick Fetzer of Laguna Beach Cyclery in California. Both retailers participated in DealerCamp 2010 and represent leading retail operations in their respective regions. The initial make up of the Advisory Board included several founding brands; Advanced Sports International, BH/Pivot, BionX, Ibis Cycles, Marin, Quality Bicycle Products, SCOTT USA, Shimano, SRAM and WTB.
“With the expansion of the board to include retailers, whose input will help us craft a most inclusive event, we believe DealerCamp has the priority right with a focus on the dealers. That’s why we are here” commented Lance Camisasca, president of Lifeboat Events. DealerCamp 2011 has exhibit dates of July 26-28, 2011 in Park City, Utah at the Deer Valley Resort.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Announces Enhancements and New Pricing for 2011 - More subsidized retailers, expanded on-site amenities among changes
Laguna Niguel, CA—Following the successful inaugural DealerCamp™ in July, Lifeboat Events has announced exciting changes for the event in 2011, including lower pricing, more subsidized retailers, and the addition of a VIP consumer access program. The 2011 outdoor demo and expo event will take place July 26-28 at Deer Valley Resort in Park City, Utah.
To improve the value proposition for exhibitors, Lifeboat Events has simplified booth sizes into six options and lowered the pricing for key booth sizes. Early-bird discounts offer substantial savings for companies that commit soon.
“For a first-time event, the Lifeboat Events team hit the ball out of the park this year,” said David Zimberoff, global marketing director for SRAM and a member of the DealerCamp advisory board. “Now they are taking the time to talk to exhibitors and find out how to create an even better event. The new pricing makes DealerCamp an outstanding value—frankly, it’s a no-brainer for us.”
Another critical component to DealerCamp is attracting the right number and quality of retailers. In 2011, Lifeboat Events plans to subsidize 25 percent more retailers—a total of 125 retail businesses. In addition, Lifeboat Events is simplifying the subsidy program, offering increased subsidy amounts and allowing retailers to arrange their own lodging.
“I think that DealerCamp is a great idea. The subsidy is awesome—it really helped us make it a reality,” said Davis Carver, owner of Bath Cycle and Ski in Maine. “The feel of the venue was such that we could actually sit down and talk business.”
Lifeboat Events selects subsidized retailers from target lists that exhibitors provide.
“It’s an excellent process,” said Lance Camisasca, president of Lifeboat Events. “The exhibitors tell us who they want to nominate. Then we merge the lists and invite retailers to receive a travel stipend of up to $800 per business. Retailers told us they are thrilled to go to a cycling playground and test hot new products from top suppliers.”
All other qualified retailers are welcome to attend at their own expense.
Another way DealerCamp will stoke the engine of the bicycle industry in 2011 is with a consumer component. In this VIP program, each subsidized retailer can handpick a select few consumers to receive All Access Passes to DealerCamp. This will give top customers a chance to voice their opinions on store product selection.
This is the first time in recent history that a major U.S. bicycle trade event will have a consumer component. Details of the program will be announced later this fall.
Other enhancements to DealerCamp include expanded exhibit space options and meeting rooms—all within walking distance. Lifeboat Events also plans to improve event amenities, adding trail mapping and route options, a wifi lounge in the expo area, on-site concessions, and group rides led by cycling celebrities.
For more information, including details about exhibitor pricing and the Retailer Subsidy Program, visit www.bikedealercamp.com.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
SETTING THE TREND - DealerCamp™ ANNOUNCES 2011 DATES
Laguna Niguel, CA - With a deep look into the necessities of the new cycling economy, Lifeboat Events today announces the dates and location for the 2011 Bike DealerCamp.
Armed with valuable feedback from key industry brands coupled with a study of emerging buying and manufacturing trends, DealerCamp
has chosen exhibit dates of July 26-28, 2011 in Deer Valley, Utah.
Following on the success of the 2010 event, which featured fifty-three industryleading brands, the 2011 event seeks to make reasonable gains in attendance of both exhibitors and retailers while keeping an eye on the overwhelming feedback to keep the event intimate.
“We’ve heard from our advisory board, the brands and the retailers about their wishes for modest growth, but more importantly the desire to keep the intimacy and the exclusive atmosphere that we created this July in Deer Valley. These exhibit dates are some of the most important days for a retailer, who may be deciding on a significant buy or product range, so we need to keep that comfort. Just footsteps from their room or condo, it will be unlike any other demo event out there” asserted Lance Camisasca, president of Lifeboat Events.
Further tuning provides mid-week exhibit days for the benefit of retailer attendees. Exhibitors can plan their calendars, with move-in dates of July 24 and 25 and expo dates of July 26, 27 and 28. They can also plan on a significant reduction in exhibit rates, with details to be announced on September 15.
Retailers can look forward to a twenty-five percent increase in subsidized invitations in 2011. Additionally while dealers said they truly loved the assortment and access to exhibiting brands at DealerCamp 2010, they will have more than twice as many brands to camp with next year.
Tracy Player, buyer for Cambria Bicycle Outfitter in Cambria, California, said DealerCamp 2010 was excellent. “I had time to talk to vendors and demo bikes, which was great,” said Player. “I didn’t feel like I was competing for face time and the business cards I pocketed were from the heads of companies. If you want to talk to leaders, you have a better chance of doing it here than at a big trade show.”
These factors combined with the legendary on and off-road riding in and around Deer Valley, should make buying and planning for retailers easier than ever.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Delivers an Effective Trade Event Model - Exhibitors and retailers praise inaugural event
Laguna Niguel, CA—The sun shined on a bright new future for the bicycle industry last week as more than 450 manufacturers, suppliers, retailers, media and advocates convened at the inaugural DealerCamp™, July 29-31 at Deer Valley Resort in Park City, Utah.
The innovative outdoor demo and expo event attracted retailers from 120 shops in 31 states and one Canadian province. A total of 220 shop representatives attended, previewing 2011 product from 53 bicycle industry brands. Both retailers and exhibitors praised the event’s location, timing and format.
“I had time to talk to vendors and to demo bikes, which was great,” said Tracy Player, buyer for Cambria Bicycle Outfitter in Cambria, California. “I didn’t feel like I was competing for face time. And the business cards I pocketed were from the heads of companies. If you want to talk to leaders, you have a better chance of doing it here than at a big trade show.”
Event organizer, Lifeboat Events, created DealerCamp to provide an intimate opportunity for bicycle suppliers and retailers to conduct business in a bike-friendly setting that has outstanding road and off-road demo terrain. The event’s mid-summer timing optimizes the industry’s evolving product and buying cycles.
Greg Mouton, buyer for Pro Sports Center in Eureka, California, combined the trip to DealerCamp with the Outdoor Retailer show in Salt Lake City. “The timing is great and gives us a chance to set pre-seasons before the end of summer,” said Mouton.
Both BH/Pivot and Advanced Sports International brought in their sales representatives for meetings in Park City right before DealerCamp.
Pat Cunnane, president and CEO of Advanced Sports International, said, “We were able to save time and money by holding our national sales meeting right before this event. This allowed us to get some big orders confirmed during DealerCamp.”
Chris Cocalis, president of BH/Pivot, was thrilled with the event. “These were the exact dealers we wanted to come,” said Cocalis. “The quality of our time here has been awesome compared to other trade shows.”
Ann Corbett, VP of sales for DeFeet, was pleased that her company participated in DealerCamp. “It’s been a great event. The quality of the dealers has been outstanding. We’ll be following up on many meaningful interactions, and we picked up some new accounts,” said Corbett.
DealerCamp kicked off July 29 with an opening reception attended by more than 400 people. The evening included a live auction to benefit the U.S. Bicycling Hall of Fame. Lifeboat Events’ Christopher Zigmont emceed the lively bidding, which raised more than $3,600 to support the Hall of Fame’s efforts to preserve and restore its treasure trove of cycling artifacts.
The next two days featured an outdoor demo and expo at the base of Deer Valley Resort. Attendees rolled test bikes straight out of the expo onto the area’s beautiful mountain roads, and accessed outstanding cross-country and downhill trails from the resort’s lifts.
Lifeboat Events also held a DealerCamp advisory board meeting during the event. Industry leaders from Advanced Sports International, BH/Pivot, BionX/Magna Marque, Ibis Cycles, Marin Bikes, Quality Bicycle Products, SCOTT USA, Shimano, SRAM and WTB serve on the board to provide feedback on DealerCamp’s format and timing.
Benny Cruickshank, SRAM’s events and promotions marketing manager, welcomed the opportunity to provide input. “Everyone seemed really positive about the event and discussed ideas for making it even better,” said Cruickshank. “I appreciate the Lifeboat team taking the time to get the opinions of the companies involved.”
Lance Camisasca, president of Lifeboat Events, said DealerCamp met all of its goals. “We set out to create an event that focuses on quality, not quantity,” said Camisasca. “Seventy percent of the attending retailers were shop owners, managers or buyers. Our exhibitors recognize the value of interactions with these key decision makers. And retailers appreciate the opportunity to test and order new product in person at the right time in the buying cycle.”
DealerCamp will return to Deer Valley next year. Lifeboat Events plans to announce 2011 dates later this month.
About Lifeboat Events
Lifeboat Events hosts cutting-edge events specifically for the bicycle industry. It is led by industry veteran Lance Camisasca, with his partners, Chad Battistone, Avery Stonich and Christopher Zigmont.
U.S. Bicycling Hall of Fame Finds Partner for Historic Preservation - Donations sought for auction at DealerCamp
Davis, CA – The U.S. Bicycling Hall of Fame will be the beneficiary of a live auction fundraiser at Lifeboat Event’s DealerCamp later this month. DealerCamp—which takes place July 29-31 in Park City, Utah—is a new outdoor expo and demo event where top bicycle dealers and manufacturers can network while showcasing and demoing new product. By partnering with the U.S. Bicycling Hall of Fame, DealerCamp will contribute to the emerging effort of preserving the rich history of the American bicycle industry.
“The auction will support the Hall of Fame’s efforts to preserve its collection of American cycling history and honor the country’s greatest cycling athletes,” said Richard Bryne, CEO of Speedplay, whose company is spearheading the fundraising initiative.
DealerCamp is seeking donations of bicycle products and paraphernalia to be auctioned at the event’s opening reception and auction on July 29.
“The Hall of Fame has just launched a major effort to preserve and restore thousands of cycling artifacts from its stored collection and move those items into its new, world-class museum facility,” said Joe Herget, Executive Director for the Hall of Fame. “We’re also creating a comprehensive digital archive so that people from all over the world can enjoy and learn about America’s cycling history.”
After relocating from New Jersey, the nearly 25-year-old U.S. Bicycling Hall of Fame’s national headquarters and museum now occupy an 8,000-square-foot building in the heart of downtown Davis, California. The museum’s collection includes a vast array of bicycles, photographs, awards, and other artifacts from the 19th, 20th and 21st centuries. Its Hall of Fame wing features more than 120 inductees.
The mission of the U.S. Bicycling Hall of Fame is to preserve the history of American cycling in order to educate people about the past and encourage them to participate in the future of the sport. Encouraging all levels of cycling, the U.S. Bicycling Hall of Fame promotes cycling development and fitness.
“We’re thrilled to partner with the U.S. Bicycling Hall of Fame on this initiative,” said Lance Camisasca, president of Lifeboat Events and founder of DealerCamp. “We conceived of this auction sitting around the fire at PressCamp in June, and everyone on staff agreed that we, as an industry, need to collectively commit to preserving and sharing our country’s rich cycling history.”
To donate auction items, please contact Christopher Zigmont at czigmont@gmail.com.
For More Information Contact: Joe Herget; Executive Director, U.S. Bicycling Hall of Fame (540) 903-3613, jherget@usbhof.org
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Looking Totally Dialed - Just a few exhibitor and subsidized retailer spots remain
Laguna Niguel, CA — With three weeks to go until Lifeboat Event’s inaugural DealerCamp™, final plans for the event are taking shape. This innovative outdoor demo and expo event for bicycle suppliers and retailers—July 29–31 at Deer Valley Resort in Park City, Utah—promises to be an outstanding opportunity for quality interactions at a key point in the buying season.
DealerCamp will feature nearly 60 exhibiting bicycle industry brands, including new additions of Argon 18, BTI, Campagnolo Sportswear, Carnac, Charge, Cinelli, Commencal, Dainese, DeFeet, DeMarchi, Osprey Packs, Speedplay, Spenco Cycling Gloves, STEVENS, Voodoo and Zoic.
Lance Donnell, president and CEO of Sinclair Imports, is very excited to bring his four exclusive brands to DealerCamp. “It is so important to reach dealers in the critical July/August period,” said Donnell. “This is when brands are being decided and budgets allocated. With DealerCamp, we get a chance to show many of the country’s best retailers some exciting new products and talk about working together before their ‘open to buy’ is soaked up by the big guys.”
One hundred lucky retail businesses will receive free lodging and a travel stipend to attend DealerCamp. Lifeboat Events has issued all subsidy invitations, choosing shops identified by exhibitors. Subsidized spots are available to these invited retailers on a first-come first-served basis.
At press time, fewer than 20 subsidized retail business spots remained.
All other qualified retailers are welcome to attend DealerCamp at their own expense. Already more than 200 retailers from across the nation are registered to attend DealerCamp.
Subsidized retail businesses will also receive a swag bag from Osprey Packs, the official courier bag provider for DealerCamp. Many exhibitors are contributing product for the bags, which will be jam-packed with goodies.
Several special events are planned during DealerCamp. The opening reception on July 29 will feature a live auction fundraiser spearheaded by Speedplay and benefiting the U.S. Bicycling Hall of Fame. In addition, QBP and NuVinci are planning evening networking events.
DealerCamp’s intimate format will allow suppliers and retailers to enjoy focused discussions while testing the latest equipment on epic roads and trails.
Lance Camisasca, president of Lifeboat Events, is enthusiastic about how the event is coming together. “We set out to create an event that serves the bicycle industry’s needs in a location that represents cycling,” said Camisasca. “Having just completed our PressCamp event in Deer Valley, we know that this area is perfect for this type of thing. The demo terrain is outstanding, the resort and Park City are welcoming us with open arms, and enthusiasm from the industry is tremendous. I cannot wait for DealerCamp. It is going to be awesome.”
Lifeboat Events also welcomes all qualified media to DealerCamp.
For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit surveymonkey.com/dealercamp.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ to Establish an Industry Advisory Board - Steering committee will help shape future events
Laguna Niguel, CA—Lifeboat Events has announced that it is forming an advisory board—comprised of nine bicycle suppliers and three retailers—to ensure that DealerCamp™ best serves the industry. An innovative outdoor demo and expo event for bicycle suppliers and retailers, DealerCamp debuts this year July 29–31 at Deer Valley Resort in Park City, Utah.
The nine companies on the advisory board are Advanced Sports International, BH/Pivot, BionX, Ibis Cycles, Quality Bicycle Products, SCOTT USA, Shimano, SRAM and WTB. Lifeboat Events also plans to invite three retailers who attend DealerCamp 2010 to serve on the committee, which will provide guidance on key issues such as DealerCamp’s timing, location, features and ways it can maximize the return on investment for both suppliers and retailers.
“Here at SRAM, we love getting in front of dealers to train and educate them on our new product lines. DealerCamp provides the perfect outlet for us to engage and activate the nation’s most influential shops,” said David Zimberoff, global marketing director for SRAM. “As part of the advisory board for future DealerCamp events, we look forward to serving the needs of dealers to make the most efficient use of their time.”
Lance Camisasca, president of Lifeboat Events, said his group’s fundamental goal is to cater to the needs of the industry. “We’re creating an advisory board of leading industry companies so we can gather diverse, valuable feedback on DealerCamp,” said Camisasca. “This way we’ll be able to create the most effective event and adapt as the industry evolves.”
DealerCamp is an intimate expo and demo event where suppliers and retailers can enjoy quality interactions while testing the latest equipment on epic roads and trails. The 2010 event already has nearly 100 retail businesses registered, as well as 29 exhibiting brands—Avid, BH Bikes, BionX, BMC Racing, Breezer, Civia, Crankbrothers, Freedom by WTB, Fulcrum, Fuji, GORE™ RideOn© Cable Systems, Ibis Cycles, Kestrel, Lazer Helmets, Marin, Nuvinci, Oval, Pivot Cycles, PRO Components, Ridley, RockShox, Salsa, SCOTT USA, SE Bikes, Shimano, SRAM, Truvativ, WTB and Zipp.
Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.
All qualified retailers are welcome to attend DealerCamp. There is no entry fee. In addition, 100 retail businesses, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event.
For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit
surveymonkey.com/dealercamp.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
Industry Stepping Up to DealerCamp™ - Registration is full-steam ahead
Laguna Niguel, CA—Lifeboat Events says registration for DealerCamp™ is on track for an outstanding event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend.
This intimate mid-summer expo and demo event for bicycle suppliers and retailers takes place July 29–31, 2010, at Deer Valley Resort in Park City, Utah.
Confirmed exhibiting brands include BH Bikes, BMC Racing, Crankbrothers, Freedom by WTB, GORE™ RideOn© Cable Systems, Ibis Cycles, Marin, Pivot Cycles, QBP, Ridley, SCOTT USA, Shimano and WTB. Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.
“DealerCamp is a great new opportunity for the industry,” said Chris Cocalis, President/CEO, Pivot Cycles/BH USA. “We’re looking forward to a focused audience of the country’s top retailers, a terrific setting, better timing and being able to show off our exciting new products in a more positive and cycling-friendly environment than the typical tradeshow.”
All qualified retailers are welcome to attend DealerCamp. There is no entry fee.
Hill Abell of Bicycle Sport Shop in Austin, Texas, was one of the first retailers to register. “DealerCamp is a unique concept for the bike industry, and I look forward to participating this year,” said Abell. “The opportunity to interact with an array of industry vendors and demo their new product in a fantastic setting like Deer Valley is sure to be a hit.”
Patrick Fetzer of Laguna Beach Cyclery is also excited about the event. “Why are we going to DealerCamp? It’s easy,” said Fetzer. “It’s the perfect break in the middle of summer to get out of the shop, have some great rides, see new product and learn which way the industry is headed.”
One hundred lucky retailers, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event. In addition, non-subsidized retailers who register by April 30 will be entered to win free lodging for three nights at the Park City Marriott during DealerCamp. One winner will be chosen at random.
“We’re seeing really great momentum for DealerCamp, proving that this is something the industry has been wanting,” said Lance Camisasca, president of Lifeboat Events. “Registration opened less than a month ago, and already we have a solid line-up of retailers, with more registering every day. And our exhibitor list is strong as well. Come July 29, we expect to have 25 brands at the event.”
For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit surveymonkey.com/dealercamp.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Online Registration Now Open - All qualified retailers are invited to attend, some to be subsidized
Laguna Niguel, CA—Online registration for DealerCamp™ is now open to qualified retailers at surveymonkey.com/dealercamp. This intimate mid-summer expo and demo event for bicycle suppliers and retailers will take place July 29–31 at Deer Valley Resort in Park City, Utah.
DealerCamp is a prime opportunity to preview 2011 products in a focused setting with outstanding road, cross-country, downhill and urban terrain. The event host—Lifeboat Events—is anticipating 200-250 leading retailers. This manageable format will allow high quality interaction between suppliers and retailers at a key time in the product cycle.
All qualified retailers are welcome to attend. There is no entry fee for the event.
One hundred lucky retail businesses will receive free lodging and a travel stipend to attend DealerCamp. Working with exhibitors, Lifeboat Events has identified 100 retail businesses to invite as part of this Retailer Subsidy Program. The list of subsidized retailers is online at bikedealercamp.com. Invitations to subsidized retailers are going out this week.
“The fact that we’re providing lodging and cash subsidies for select retailers makes DealerCamp a unique trade event in our industry,” said Lance Camisasca, president of Lifeboat Events. “We asked our confirmed exhibitors for targeted retailer lists, which we used to come up with the list of subsidized retail businesses. Of course, we welcome other retailers as well. DealerCamp is going to be an outstanding opportunity for retailers to try out new product and make informed buying decisions.”
Exhibiting opportunities are still available on a first-come, first-served basis. Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path.
For more information, including details about exhibit pricing, the Retailer Subsidy Program, and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit www.surveymonkey.com/dealercamp.
FOR IMMEDIATE RELEASE: February 18, 2010
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Fulfilling Industry Need - March 15 deadline for exhibitors to provide list of targeted retailers
Laguna Niguel, CA—Early interest in DealerCamp™ has been strong, according to the event organizer, Lifeboat Events. The mid-summer expo and demo event, which will take place July 29–31 at Deer Valley Resort in Park City, Utah, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today’s changing product and buying cycles.
Ibis Cycles was the first company to jump onboard. “For some time, we at Ibis have been searching for a smaller, more intimate venue as an alternative to the large trade shows for showcasing our bikes. DealerCamp fits the bill,” said Scot Nicol, founder and co-owner of Ibis Cycles. “We like the fact that we will be able to talk to our dealers in the middle of the summer before they’ve made other buying commitments to the larger brands. The fact that it’s being held in a gorgeous spot is a huge bonus to us. Singletrack trails here we come!”
Many other companies share this sentiment. Already nearly a dozen companies—including Ibis, Pedro’s, Scott USA and WTB—have indicated they will attend DealerCamp, which aims to include 35 manufacturers and suppliers in all.
A key component of DealerCamp is a Retailer Subsidy Program, which will provide free lodging and a travel stipend to select retailers. Lifeboat Events will work with exhibitors to identify 100 retail businesses who will be subsidized to attend. Exhibitors who sign up by March 15 will be able to contribute to the selection process.
“We’re looking forward to DealerCamp,” said Patrick Seidler, CEO of WTB. “It’s exactly the concept the bike industry has been needing—an outdoor, focused event earlier in the season so retailers can get a good look at new products and make decisions. We’re bringing our WTB products as well as our Freedom urban line. Since we can help pick the list of retailers who are subsidized to attend, we know the mix of attendees will be good for us.”
“The Retailer Subsidy Program makes DealerCamp unique among trade events in our industry,” said Lance Camisasca, president of Lifeboat Events. “We’re creating something akin to the private dealer events that the largest industry players host for their brands. With the DealerCamp model, exhibitors share in the cost of subsidized retailers and can provide lists of targeted dealers.”
Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path. Lifeboat Events plans to start inviting subsidized retailers in mid-March. Other qualified retailers are welcome to attend at their own expense. Online retailer registration will begin April 1, 2010.
FOR IMMEDIATE RELEASE: January 20, 2010
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatsolutions.com
Laguna Niguel, CA—With five months still to go until the second annual Bike PressCamp™, Lifeboat Events says the event is nearly sold out. Scheduled for June 22-25 in Deer Valley, Utah, PressCamp brings together top journalists and a select group of cutting-edge bicycle industry companies in an intimate setting to talk about and test new products. The schedule includes time for demos, one-on-one classroom sessions, product displays, and networking.
The event has lined up a full slate of journalists, with 22 editors representing 30 publications and websites already confirmed. Representatives from nearly every bike industry publication and website will attend the event, along with journalists from mainstream publications such as The New York Times, USA Today, Sports Illustrated, Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living.
There will plenty of new products to preview at the event. So far 17 brands have registered for PressCamp 2010, including 12 returning: Blue Competition Cycles, BMC Racing, Cannondale, CLIF, GORE BIKE WEAR™, GT Bicycles, Lazer Helmets, Mongoose, Pedro’s, Saris Cycle Racks, Schwinn, and Scott USA.
“We found PressCamp to be an outstanding return on investment,” said Markus Eggimann, brand manager for BMC Racing. “Our 2010 products received unprecedented editorial coverage after the event, and we developed excellent contacts with journalists. By returning this year, we hope to nurture these relationships and continue to broaden our brand’s exposure.”
CamelBak, which participated as a gear provider in 2009, has stepped up to being a full exhibitor in 2010 as well as sponsor of a PressCamp sustainability effort that will provide reusable water bottles to all campers. In addition, CamelBak is providing commemorative hydration packs to all editors and event VIPs.
“The number of return customers we have is a testament to the quality of the event,” said Lance Camisasca, president of Lifeboat Events. “Everyone who came last year said it was well worth the time and money. We plan to make PressCamp 2010 even better.”
Praise for last year’s inaugural PressCamp has convinced several new companies to sign up for PressCamp 2010. In addition to CamelBak, first timers include Dahon, Ridley, Rudy Project, and WTB.
“This year we’re celebrating our 25th anniversary and introducing the best helmets and sunglasses we’ve ever made, so it’s a no-brainer for us to participate with the elite editors at PressCamp,” said Paul Craig, founder of Rudy Project. “Plus, when we contacted 2009 campers, we got unanimous and unconditional thumbs up from industry folks I love and trust—a rarity these days.”
Lifeboat Events conceived of PressCamp to provide small and medium-sized brands with big-brand exposure in advance of the fall trade shows. In addition to PressCamp, Lifeboat Events is also hosting DealerCamp™ in 2010 to create a similar opportunity for suppliers and retailers.
Space is limited for PressCamp and DealerCamp 2010 and is available on a first-come first-served basis. Learn more at lifeboatevents.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
FOR IMMEDIATE RELEASE: December 2, 2009 Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
CONTACT: Lance Camisasca
Lifeboat Events Rolls Out Details of DealerCamp™
Six price tiers and Retailer Subsidy Program offer maximum return on investment
Laguna Niguel, CA--Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp™, which will take place July 29-31, 2010, in Deer Valley, Utah. The mid-summer expo and demo event, the first of its kind in the industry, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today's changing product and buying cycles.
DealerCamp will create the perfect setting for manufacturers, suppliers, and retailers to enjoy quality interactions while previewing the latest products. Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
A cornerstone of the DealerCamp concept is a Retailer Subsidy Program, which will provide subsidized travel expenses and free lodging to 100 retail businesses. Lifeboat Events has budgeted 16 percent of its estimated event revenue towards minimizing the cost of retailer attendance. Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path.
Lifeboat Events will work with exhibiting companies to create the list of subsidized retailers. Other qualified retailers are also welcome to attend at their own expense. Lifeboat Events plans to start inviting subsidized retailers in mid-March of next year. Online retailer registration will begin April 1, 2010.
"We've had significant interest in DealerCamp since announcing it just two weeks ago," said Lance Camisasca, president of Lifeboat Events. "It seems like many companies in the industry have been wishing for an event that addresses these specific needs. We're pleased to fill this void and provide some economies of scale for everyone at DealerCamp."
Lifeboat Events, which was established by longtime industry members and experienced event producers, debuted in 2009 with PressCamp™, an innovative bicycle industry media gathering. PressCamp will return in 2010, and Lifeboat Events is offering substantial DealerCamp discounts to PressCamp 2009 and 2010 participants.
Details about DealerCamp's exhibitor pricing and the Retailer Subsidy Program are online at bikedealercamp.com.
FOR IMMEDIATE RELEASE: November 18, 2009 Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
CONTACT: Lance Camisasca
Lifeboat Events to Launch New Event for Dealers in 2010
DealerCamp™ will cater to today's changing product and buying cycles
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Laguna Niguel, CA--Lifeboat Events will host an exciting new event called DealerCamp™ July 29-31, 2010, in Deer Valley, Utah, to bring together bicycle industry suppliers and retailers for an outdoor expo and demo. The event will provide a key mid-summer launch opportunity that is well-timed with today's changing product and buying cycles. |
FOR IMMEDIATE RELEASE: August 26, 2009 Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
CONTACT: Lance Camisasca
PressCampÔ Announces Dates for 2010 - Event will build on success of 2009 gathering
Laguna Niguel, CA—Lifeboat Events has announced that PressCamp™ will return June 22–25, 2010, in Deer Valley, Utah, following a successful inaugural effort this year. The event brings together top journalists and a select group of cutting-edge bike industry companies in an intimate setting to talk about and test new products.
As travel and marketing budgets continue to tighten, journalists and manufacturers are planning to capitalize on the 2010 event’s focused schedule and audience.
Lance Camisasca, founder of PressCamp, said Lifeboat Events is making some key adjustments to the agenda based on feedback from attendees.
“The face-to-face segments were a little tight this year, so we’re extending the schedule a bit in 2010 to allow for more productive meetings between manufacturers and editors,” said Camisasca. “Also, we're moving to Deer Valley, which is in Park City, Utah. This will make travel easier and will provide more well-rounded test-riding conditions.”
In 2009, 20 editors representing 28 publications and websites joined representatives from 20 industry brands at PressCamp—the first event of its kind in the industry. Journalists from mainstream publications such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living attended, along with representatives from nearly every bike industry publication and website—including five European titles. All of them praised the event’s format.
Roy Wallack of the Los Angeles Times said, “PressCamp was a great opportunity to get info about a lot of companies and new products quickly and efficiently. I ended up reviewing at least a half-dozen of them in my L.A. Times column within a couple months, and I’m not done yet.”
John Bradley of Outside agreed, saying the event is providing excellent material for both print and web. “I thought PressCamp was great. I never get to spend that kind of time with reps from the smaller and mid-size companies,” said Bradley. “The experience has already led to stories in our magazine [November issue] and online and will help shape coverage in our spring 2010 cycling special.”
Chance Regina of Blue Competition Cycles said his PressCamp attendance is paying off. “After attending PressCamp 2009, Blue has seen more media exposure on our 2010 product line going into the tradeshow season then our 2009 line received all of last year,” said Regina. “This has translated directly to consumer and dealer interest—our phones have been ringing off the hooks and our email boxes are overflowing.”
Exhibitors at PressCamp 2009 included Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GT Bicycles, Hutchinson Tire, Lazer Helmets, Pedro’s, Saris Bike Racks, Scott USA, and several other key brands.
“Our goal is to give companies a strategic product launch boost well in advance of fall trade shows without having to spend an arm and a leg,” said Camisasca. “We look forward to offering PressCamp again next year.”
Space is limited for PressCamp 2010 and is available on a first-come first-served basis. Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
PressCamp™ Sets a New Pace for the Industry - Manufacturers and editors praise event.
Laguna Niguel, CA--If attendee feedback is any indication, then the first annual PressCamp™, held June 23-25 in Sun Valley, Idaho, was podium-worthy. Twenty editors representing 28 publications joined representatives from 19 bicycle industry brands to talk about and test products during the three-day event--the first of its kind in the industry. It was time well spent, according to editors and manufacturers.
Representatives from both GORE BIKE WEAR™ and GORE™ RideOn© Cable Systems were pleased with PressCamp. "I had a great time and formed bonds with the editors that would have been very difficult otherwise," said Jessica Czipoth of GORE BIKE WEAR™. "I feel like I'm ahead of the game. Once Interbike rolls around, it will be like seeing old friends."
Lois Mabon of GORE™ RideOn© Cable Systems agreed, saying, "It went beyond my expectations."
Lance Camisasca of Lifeboat Solutions developed PressCamp to give bicycle industry companies a mid-summer, product launch boost in advance of fall trade shows. Journalists enjoyed a sneak preview of 2010 products during one-on-one meetings with manufacturers as well as hands-on demo time. The intimate format allowed for in-depth product discussions.
Journalists from mainstream publications such as Men's Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living attended, along with representatives from nearly every bike industry publication and website--including five European titles. All of the editors said they really liked the event's format.
"Trade shows are great, but it's tough for editors to get more than a cursory understanding of products and companies given time constraints," said Marc Peruzzi, editorial director of Mountain Sports + Living magazine and a frequent contributor to Men's Journal, Outside, and Mountain Bike. "PressCamp allowed me to spend quality time with a range of innovative cycling companies and then try out much of the gear the same day. Not only does that lend itself to immediate story ideas but it builds relationships as well, and such relationships lead to long-term story generation."
Exhibitors at PressCamp included Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, Hutchinson, Lazer Helmets, Pedro's, Saris Bike Racks, Scott USA, and eight other brands. Camelbak, Mavic, and Timbuk2 provided product as official Gear Partners for the event.
"I had a great time personally and found the PressCamp model to be really effective," said Chris Randall, Brand Manager for CLIF. "Meeting with that many media in just two days was really great. Then having product available for the rides topped it off for us."
PressCamp founder Camisasca was pleased with the event's first year. "Everyone there said it was awesome," said Camisasca. "I look forward to making this an annual event to help bicycle industry companies showcase new products in an intimate setting and guarantee quality, focused exposure."
PressCamp should find it easy to recruit attendees next year. Carlton Reid, Editor of BikeBiz is on board. "PressCamp was excellent," said Reid. "It was easily the best trade event I've attended."
PressCamp 2010 will be announced in September. Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com
FOR IMMEDIATE RELEASE: June 9, 2009 CONTACT: Lance Camisasca Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com Laguna Niguel, CA—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year. Twenty editors representing 28 publications, along with Olympian Georgia Gould, will convene in Sun Valley, Idaho, June 23-25 to talk about and test products from 19 bicycle industry brands. Journalists from mainstream publications and websites such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living are attending, along with representatives from nearly every bike industry publication and media outlet—including five European titles. Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GORE Bike Wear, Lazer Helmets, Scott USA and 10 other brands are exhibiting. Companies that have signed up for the event anticipate outstanding media coverage for their 2010 products. “Press Camp makes perfect sense for us this year,” said Michael De Leon, PR & Advocacy Manager for Cycling Sports Group. “We’re looking forward to being able to meet with top-notch journalists and show off some exciting new products we will be offering in 2010.” Press Camp takes place at Sun Valley Resort and includes time for demos, one-on-one classroom sessions, product displays, and networking. “We're thrilled to welcome the bike industry to Sun Valley,” said Andy Christensen, Sales Executive for Sun Valley Resort. “With world-class trails and gorgeous roads right outside our door, we offer the perfect venue for product testing and good times.” Pro mountain bike racer and 2008 Olympian Georgia Gould will be on hand to ride with the editors and talk trails. The presence of this racing great will enhance the event’s atmosphere and lend perspective to the role of cutting-edge equipment in competition. Lifeboat Solutions has also enlisted the field expertise of Western Spirit Cycling, whose professional guides will lead cross-country, downhill and road rides to guarantee the best experience for everyone. “We’re excited to help with this event,” said Ashley Korenblat, Founder of Western Spirit Cycling. “We know Sun Valley trails like the back of our hands and plan to guide people to the perfect testing grounds for all types of equipment.” Lance Camisasca of Lifeboat Solutions founded Press Camp in order to provide a world-class media event for the bicycle industry. “We’re very happy with how Press Camp is coming together,” said Camisasca. “It’s our first year, and the response has been off the charts. I can’t wait to see it pay off for everyone involved, and to take it to bigger and even better heights next year.” Limited space is still available for manufacturers to participate. Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com. CONTACT: Lance Camisasca Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
FOR IMMEDIATE RELEASE: April 7, 2009
Press Camp™ Adds Christopher Zigmont as Advisor New partnership to expand under Lifeboat Events name
Laguna Niguel, CA--Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events. The inaugural Press Camp is slated for June 23-25, 2009, in Sun Valley, Idaho. It will bring together 20 bicycle industry companies and top journalists in an intimate setting to talk about and test new product.
"I thought this was an outstanding idea from the moment Lance and I first talked about it," said Zigmont. "I'm thrilled to help make this a first-rate event and take Lifeboat Events' efforts into the big time in future years."
Lifeboat Events is a subsidiary of Lifeboat Solutions, which industry veteran Lance Camisasca founded to help bicycle industry companies with sales, marketing, and event management. Press Camp is designed to give any bicycle industry company a mid-summer, product launch boost by providing a world-class media event with top journalists.
"The response to Press Camp has been off the charts, and we've got great momentum," said Camisasca. "I'm stoked that Zigmont wants to be involved. His perspective and experience will help us expand our efforts in 2010 and broaden our offerings with Lifeboat Events."
Zigmont will advise Lifeboat Events as the company grows and develops innovative, well planned events for the bicycle industry. He brings 25 years of industry experience, including work for Specialized, Mountainsmith, Mavic, and--currently--as CEO of Pedro's.
Rounding out the Press Camp team are Chad Battisone, who has worked with Camisasca since he started Lifeboat Solutions in 2008, and Avery Stonich, best known for her ongoing marketing and communications work at Bikes Belong Coalition.
Space in Press Camp is filling fast. Blue Competition Cycles, BMC Racing, Cannondale Sports Group (including Cannondale, GT, Mongoose, Schwinn, and Sugoi), Delta 7 Sports, DT Swiss, GORE Bike Wear, GORE RideOn Cables, Lazer Helmets, Pedro's, Saris Cycling Group, Scott USA, and Smith Optics are committed to attending. Numerous other prominent companies have expressed strong interest.
Journalists from mainstream publications and websites such as Men's Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend, citing it as an outstanding opportunity to connect with multiple brands in one trip. In addition, Press Camp has already signed on nearly all of the industry media outlets, including Bicycling, Dirt Rag, VeloNews, Bicycle Retailer and Industry News, cyclingnews.com, Bike Europe, BikeBiz, Eurobike Show Daily, and nine others.
FOR IMMEDIATE RELEASE: February 11, 2009
Lifeboat Solutions
949-444-8805
lance@lifeboatsolutions.com
Lifeboat Solutions Press Camp is a Remedy for Tough Times
Journalists and bike industry companies cite economics as a key reason for attending
Laguna Niguel, CA—In the face of uncertain times, journalists and bicycle industry companies can agree on one thing: Lifeboat Solution’s first annual Press Camp is a can’t-miss event. Just one month after launching, Press Camp has already confirmed 20 publications and websites, and six bicycle industry companies for the June 23-25 event in Sun Valley, Idaho.
Press Camp will provide an intimate venue for top journalists and a select group of bike industry companies to talk about and test new product. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking. With travel and marketing budgets tight, journalists and manufacturers are planning to capitalize on the event’s focused schedule and audience.
“The response we’ve had has been just outstanding. Space is filling fast,” said Lance Camisasca, president of Lifeboat Solutions. “There’s never been anything quite like this for the bike industry, so we’re fulfilling an important need—especially in these times when everyone’s eyes are on the bottom line.”
Manufacturers recognize Press Camp as a time- and cost-effective way to pitch their products to a captive group of top journalists.
“Times are tight right now. We cannot afford to host our own media event, or sacrifice much time out of the office for focused media outreach,” said Michael Pederson of Lazer USA. “But it’s a catch-22 because we need the editorial coverage to give our products some momentum for the busy buying months and fall trade shows. So Press Camp is the perfect solution.”
Press Camp is limited to 20 companies in order to provide quality exposure for all involved. GORE RideOn Cables, Lazer Helmets, Pedro’s, Scott USA, Smith Optics, and Tomac are among those already committed to coming. Numerous other prominent companies have expressed strong interest.
Journalists from mainstream publications such as Men’s Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend, citing it as an outstanding opportunity to connect with multiple brands in one trip. In addition, Press Camp has already signed on nearly all of the industry media outlets, including Bicycling, Dirt Rag, Road Bike Action, VeloNews, Bicycle Retailer and Industry News, cyclingnews.com, Bike Europe, BikeBiz, Eurobike Show Daily, and six others.
“This sounds like a great opportunity for companies to lower costs while being able to meet with multiple editors,” said Marc Sani, publisher of Bicycle Retailer and Industry News. “Everyone wants free editorial. To have a key group of editors in one spot to touch and ride product is an excellent idea.”
European media like the timing of the event. Tom Kavanagh of KB Media, publisher of the Eurobike Show Daily, signed up immediately. “Press Camp is the perfect venue for us to check out the products that will debut at the fall shows,” said Kavanagh. “With testing and interviews in the bag, we'll be ready to go when we cover the brands exhibiting at Eurobike. It makes the work of producing a show daily that much easier.”
Lifeboat Solutions will handle all of the event details, allowing suppliers to simply show up with their product. They’ll enjoy quality interactions with editors they may not meet otherwise or who have little time to spare at fall trade shows.
“The media and manufacturers are all over this event,” said Camisasca. “This is a really clear indication of the value of Press Camp. The journalists love the efficiency of it. And for the manufacturers, there’s no better bang for the buck to get this kind of focused attention.”
Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
FOR IMMEDIATE RELEASE: January 14, 2009
CONTACT: Lance Camisasca
Lifeboat Solutions
949-444-8805
lance@lifeboatsolutions.com
In Tough Economic Times, Editorial Coverage Generates Sales
Lifeboat Solutions hosting 2009 Press Camp to bring together bike
industry companies and journalists in an intimate setting
With 2009 threatening to be an economic firestorm, bicycle industry companies are tightening their belts and seeking the most strategic ways to win over consumers. A well-placed story in a major magazine or newspaper is priceless, but can seem like a pipe dream to many companies that lack the time and resources to make quality connections with journalists.
To address this need, Lifeboat Solutions is hosting Press Camp June 23-25, 2009, in Sun Valley, Idaho, providing a venue where bike companies can present their products to a captive audience of top journalists from throughout the country. The event is strategically timed early in the summer, ensuring valuable editorial coverage during the high-buying season and well in advance of fall trade events.
“We’re targeting a small group of 20 bike industry companies and 20 members of the media, ensuring everyone gets quality face time with journalists,” said Lance Camisasca, president of Lifeboat Solutions. “It’s going to be an excellent value for companies that want more media exposure but have trouble finding time to do outreach. And journalists will love it, too, because they’ll be able to efficiently research multiple brands in one trip.”
Scott Montgomery, general manager of SCOTT USA, agrees. “When I heard the idea for this event, I was sold immediately,” said Montgomery. “We’re doing well at SCOTT, but we still lust to capture top-tier national attention. This event will expand our mainstream coverage and boost our sales.”
Lifeboat Solutions will bring journalists from leading publications and websites to the event. The company has had strong communications and interest from mainstream media such as Men’s Journal, Wired Magazine, and Outside Magazine; correspondents from prominent U.S. newspapers, including USA Today, The Boston Globe, and Los Angeles Times; editors from industry outlets such as Bicycle Retailer and Industry News, VeloNews, Dirt Rag, and cyclingnews.com; as well as international trade magazines such as BikeBiz and Bike Europe.
“Lifeboat Solutions’ Press Camp is a fantastic solution that will enable us to hit multiple birds with one stone,” said Ben Delaney of VeloNews. “Press Camp will combine the positive network and researching opportunities of a trade show without all the other noise and hassle. Plus, it’s in Sun Valley.”
Ben Hewitt, a writer for Men’s Journal and Outside Magazine, is also enthused. “For the independent journalist or general interest editor, the cycling industry can feel like a tough nut to crack,” said Hewitt. “Press Camp will provide me the opportunity to engage with the people behind the products on an intensive, personal level, without the stress and expense of attending a dozen different media events.”
Press Camp 2009 will be held at Idaho’s classic Sun Valley Resort, a beautiful destination surrounded by world-class trails and roads that are perfect for product testing. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking.
Lifeboat Solutions will handle all of the event details, allowing suppliers to simply show up with their product. They’ll enjoy quality interactions with editors they may not meet otherwise or who have little time to spare at fall trade shows.
“After years in the bike industry, I’ve recognized a real need for an event like this” said Camisasca. “Media outreach by bike, component, and accessory manufacturers is becoming essential to being competitive in the marketplace. Press Camp is an excellent way to leverage resources and provide outstanding exposure for all the companies that attend. Not to mention that it should be a really great time.”
Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
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