Lifeboat Events News & Press Releases
U.S. Bicycling Hall of Fame Finds Partner for Historic Preservation - Donations sought for auction at DealerCamp
Davis, CA – The U.S. Bicycling Hall of Fame will be the beneficiary of a live auction fundraiser at Lifeboat Event’s DealerCamp later this month. DealerCamp—which takes place July 29-31 in Park City, Utah—is a new outdoor expo and demo event where top bicycle dealers and manufacturers can network while showcasing and demoing new product. By partnering with the U.S. Bicycling Hall of Fame, DealerCamp will contribute to the emerging effort of preserving the rich history of the American bicycle industry.
“The auction will support the Hall of Fame’s efforts to preserve its collection of American cycling history and honor the country’s greatest cycling athletes,” said Richard Bryne, CEO of Speedplay, whose company is spearheading the fundraising initiative.
DealerCamp is seeking donations of bicycle products and paraphernalia to be auctioned at the event’s opening reception and auction on July 29.
“The Hall of Fame has just launched a major effort to preserve and restore thousands of cycling artifacts from its stored collection and move those items into its new, world-class museum facility,” said Joe Herget, Executive Director for the Hall of Fame. “We’re also creating a comprehensive digital archive so that people from all over the world can enjoy and learn about America’s cycling history.”
After relocating from New Jersey, the nearly 25-year-old U.S. Bicycling Hall of Fame’s national headquarters and museum now occupy an 8,000-square-foot building in the heart of downtown Davis, California. The museum’s collection includes a vast array of bicycles, photographs, awards, and other artifacts from the 19th, 20th and 21st centuries. Its Hall of Fame wing features more than 120 inductees.
The mission of the U.S. Bicycling Hall of Fame is to preserve the history of American cycling in order to educate people about the past and encourage them to participate in the future of the sport. Encouraging all levels of cycling, the U.S. Bicycling Hall of Fame promotes cycling development and fitness.
“We’re thrilled to partner with the U.S. Bicycling Hall of Fame on this initiative,” said Lance Camisasca, president of Lifeboat Events and founder of DealerCamp. “We conceived of this auction sitting around the fire at PressCamp in June, and everyone on staff agreed that we, as an industry, need to collectively commit to preserving and sharing our country’s rich cycling history.”
To donate auction items, please contact Christopher Zigmont at czigmont@gmail.com.
For More Information Contact: Joe Herget; Executive Director, U.S. Bicycling Hall of Fame (540) 903-3613, jherget@usbhof.org
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Looking Totally Dialed - Just a few exhibitor and subsidized retailer spots remain
Laguna Niguel, CA — With three weeks to go until Lifeboat Event’s inaugural DealerCamp™, final plans for the event are taking shape. This innovative outdoor demo and expo event for bicycle suppliers and retailers—July 29–31 at Deer Valley Resort in Park City, Utah—promises to be an outstanding opportunity for quality interactions at a key point in the buying season.
DealerCamp will feature nearly 60 exhibiting bicycle industry brands, including new additions of Argon 18, BTI, Campagnolo Sportswear, Carnac, Charge, Cinelli, Commencal, Dainese, DeFeet, DeMarchi, Osprey Packs, Speedplay, Spenco Cycling Gloves, STEVENS, Voodoo and Zoic.
Lance Donnell, president and CEO of Sinclair Imports, is very excited to bring his four exclusive brands to DealerCamp. “It is so important to reach dealers in the critical July/August period,” said Donnell. “This is when brands are being decided and budgets allocated. With DealerCamp, we get a chance to show many of the country’s best retailers some exciting new products and talk about working together before their ‘open to buy’ is soaked up by the big guys.”
One hundred lucky retail businesses will receive free lodging and a travel stipend to attend DealerCamp. Lifeboat Events has issued all subsidy invitations, choosing shops identified by exhibitors. Subsidized spots are available to these invited retailers on a first-come first-served basis.
At press time, fewer than 20 subsidized retail business spots remained.
All other qualified retailers are welcome to attend DealerCamp at their own expense. Already more than 200 retailers from across the nation are registered to attend DealerCamp.
Subsidized retail businesses will also receive a swag bag from Osprey Packs, the official courier bag provider for DealerCamp. Many exhibitors are contributing product for the bags, which will be jam-packed with goodies.
Several special events are planned during DealerCamp. The opening reception on July 29 will feature a live auction fundraiser spearheaded by Speedplay and benefiting the U.S. Bicycling Hall of Fame. In addition, QBP and NuVinci are planning evening networking events.
DealerCamp’s intimate format will allow suppliers and retailers to enjoy focused discussions while testing the latest equipment on epic roads and trails.
Lance Camisasca, president of Lifeboat Events, is enthusiastic about how the event is coming together. “We set out to create an event that serves the bicycle industry’s needs in a location that represents cycling,” said Camisasca. “Having just completed our PressCamp event in Deer Valley, we know that this area is perfect for this type of thing. The demo terrain is outstanding, the resort and Park City are welcoming us with open arms, and enthusiasm from the industry is tremendous. I cannot wait for DealerCamp. It is going to be awesome.”
Lifeboat Events also welcomes all qualified media to DealerCamp.
For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit surveymonkey.com/dealercamp.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ to Establish an Industry Advisory Board - Steering committee will help shape future events
Laguna Niguel, CA—Lifeboat Events has announced that it is forming an advisory board—comprised of nine bicycle suppliers and three retailers—to ensure that DealerCamp™ best serves the industry. An innovative outdoor demo and expo event for bicycle suppliers and retailers, DealerCamp debuts this year July 29–31 at Deer Valley Resort in Park City, Utah.
The nine companies on the advisory board are Advanced Sports International, BH/Pivot, BionX, Ibis Cycles, Quality Bicycle Products, SCOTT USA, Shimano, SRAM and WTB. Lifeboat Events also plans to invite three retailers who attend DealerCamp 2010 to serve on the committee, which will provide guidance on key issues such as DealerCamp’s timing, location, features and ways it can maximize the return on investment for both suppliers and retailers.
“Here at SRAM, we love getting in front of dealers to train and educate them on our new product lines. DealerCamp provides the perfect outlet for us to engage and activate the nation’s most influential shops,” said David Zimberoff, global marketing director for SRAM. “As part of the advisory board for future DealerCamp events, we look forward to serving the needs of dealers to make the most efficient use of their time.”
Lance Camisasca, president of Lifeboat Events, said his group’s fundamental goal is to cater to the needs of the industry. “We’re creating an advisory board of leading industry companies so we can gather diverse, valuable feedback on DealerCamp,” said Camisasca. “This way we’ll be able to create the most effective event and adapt as the industry evolves.”
DealerCamp is an intimate expo and demo event where suppliers and retailers can enjoy quality interactions while testing the latest equipment on epic roads and trails. The 2010 event already has nearly 100 retail businesses registered, as well as 29 exhibiting brands—Avid, BH Bikes, BionX, BMC Racing, Breezer, Civia, Crankbrothers, Freedom by WTB, Fulcrum, Fuji, GORE™ RideOn© Cable Systems, Ibis Cycles, Kestrel, Lazer Helmets, Marin, Nuvinci, Oval, Pivot Cycles, PRO Components, Ridley, RockShox, Salsa, SCOTT USA, SE Bikes, Shimano, SRAM, Truvativ, WTB and Zipp.
Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.
All qualified retailers are welcome to attend DealerCamp. There is no entry fee. In addition, 100 retail businesses, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event.
For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit
surveymonkey.com/dealercamp.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
Industry Stepping Up to DealerCamp™ - Registration is full-steam ahead
Laguna Niguel, CA—Lifeboat Events says registration for DealerCamp™ is on track for an outstanding event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend.
This intimate mid-summer expo and demo event for bicycle suppliers and retailers takes place July 29–31, 2010, at Deer Valley Resort in Park City, Utah.
Confirmed exhibiting brands include BH Bikes, BMC Racing, Crankbrothers, Freedom by WTB, GORE™ RideOn© Cable Systems, Ibis Cycles, Marin, Pivot Cycles, QBP, Ridley, SCOTT USA, Shimano and WTB. Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.
“DealerCamp is a great new opportunity for the industry,” said Chris Cocalis, President/CEO, Pivot Cycles/BH USA. “We’re looking forward to a focused audience of the country’s top retailers, a terrific setting, better timing and being able to show off our exciting new products in a more positive and cycling-friendly environment than the typical tradeshow.”
All qualified retailers are welcome to attend DealerCamp. There is no entry fee.
Hill Abell of Bicycle Sport Shop in Austin, Texas, was one of the first retailers to register. “DealerCamp is a unique concept for the bike industry, and I look forward to participating this year,” said Abell. “The opportunity to interact with an array of industry vendors and demo their new product in a fantastic setting like Deer Valley is sure to be a hit.”
Patrick Fetzer of Laguna Beach Cyclery is also excited about the event. “Why are we going to DealerCamp? It’s easy,” said Fetzer. “It’s the perfect break in the middle of summer to get out of the shop, have some great rides, see new product and learn which way the industry is headed.”
One hundred lucky retailers, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event. In addition, non-subsidized retailers who register by April 30 will be entered to win free lodging for three nights at the Park City Marriott during DealerCamp. One winner will be chosen at random.
“We’re seeing really great momentum for DealerCamp, proving that this is something the industry has been wanting,” said Lance Camisasca, president of Lifeboat Events. “Registration opened less than a month ago, and already we have a solid line-up of retailers, with more registering every day. And our exhibitor list is strong as well. Come July 29, we expect to have 25 brands at the event.”
For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit surveymonkey.com/dealercamp.
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Online Registration Now Open - All qualified retailers are invited to attend, some to be subsidized
Laguna Niguel, CA—Online registration for DealerCamp™ is now open to qualified retailers at surveymonkey.com/dealercamp. This intimate mid-summer expo and demo event for bicycle suppliers and retailers will take place July 29–31 at Deer Valley Resort in Park City, Utah.
DealerCamp is a prime opportunity to preview 2011 products in a focused setting with outstanding road, cross-country, downhill and urban terrain. The event host—Lifeboat Events—is anticipating 200-250 leading retailers. This manageable format will allow high quality interaction between suppliers and retailers at a key time in the product cycle.
All qualified retailers are welcome to attend. There is no entry fee for the event.
One hundred lucky retail businesses will receive free lodging and a travel stipend to attend DealerCamp. Working with exhibitors, Lifeboat Events has identified 100 retail businesses to invite as part of this Retailer Subsidy Program. The list of subsidized retailers is online at bikedealercamp.com. Invitations to subsidized retailers are going out this week.
“The fact that we’re providing lodging and cash subsidies for select retailers makes DealerCamp a unique trade event in our industry,” said Lance Camisasca, president of Lifeboat Events. “We asked our confirmed exhibitors for targeted retailer lists, which we used to come up with the list of subsidized retail businesses. Of course, we welcome other retailers as well. DealerCamp is going to be an outstanding opportunity for retailers to try out new product and make informed buying decisions.”
Exhibiting opportunities are still available on a first-come, first-served basis. Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path.
For more information, including details about exhibit pricing, the Retailer Subsidy Program, and the list of subsidized retail businesses, visit bikedealercamp.com. To register for the event, visit www.surveymonkey.com/dealercamp.
FOR IMMEDIATE RELEASE: February 18, 2010
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatevents.com
DealerCamp™ Fulfilling Industry Need - March 15 deadline for exhibitors to provide list of targeted retailers
Laguna Niguel, CA—Early interest in DealerCamp™ has been strong, according to the event organizer, Lifeboat Events. The mid-summer expo and demo event, which will take place July 29–31 at Deer Valley Resort in Park City, Utah, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today’s changing product and buying cycles.
Ibis Cycles was the first company to jump onboard. “For some time, we at Ibis have been searching for a smaller, more intimate venue as an alternative to the large trade shows for showcasing our bikes. DealerCamp fits the bill,” said Scot Nicol, founder and co-owner of Ibis Cycles. “We like the fact that we will be able to talk to our dealers in the middle of the summer before they’ve made other buying commitments to the larger brands. The fact that it’s being held in a gorgeous spot is a huge bonus to us. Singletrack trails here we come!”
Many other companies share this sentiment. Already nearly a dozen companies—including Ibis, Pedro’s, Scott USA and WTB—have indicated they will attend DealerCamp, which aims to include 35 manufacturers and suppliers in all.
A key component of DealerCamp is a Retailer Subsidy Program, which will provide free lodging and a travel stipend to select retailers. Lifeboat Events will work with exhibitors to identify 100 retail businesses who will be subsidized to attend. Exhibitors who sign up by March 15 will be able to contribute to the selection process.
“We’re looking forward to DealerCamp,” said Patrick Seidler, CEO of WTB. “It’s exactly the concept the bike industry has been needing—an outdoor, focused event earlier in the season so retailers can get a good look at new products and make decisions. We’re bringing our WTB products as well as our Freedom urban line. Since we can help pick the list of retailers who are subsidized to attend, we know the mix of attendees will be good for us.”
“The Retailer Subsidy Program makes DealerCamp unique among trade events in our industry,” said Lance Camisasca, president of Lifeboat Events. “We’re creating something akin to the private dealer events that the largest industry players host for their brands. With the DealerCamp model, exhibitors share in the cost of subsidized retailers and can provide lists of targeted dealers.”
Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path. Lifeboat Events plans to start inviting subsidized retailers in mid-March. Other qualified retailers are welcome to attend at their own expense. Online retailer registration will begin April 1, 2010.
FOR IMMEDIATE RELEASE: January 20, 2010
CONTACT: Lance Camisasca
Lifeboat Events
949-444-8805
lance@lifeboatsolutions.com
Laguna Niguel, CA—With five months still to go until the second annual Bike PressCamp™, Lifeboat Events says the event is nearly sold out. Scheduled for June 22-25 in Deer Valley, Utah, PressCamp brings together top journalists and a select group of cutting-edge bicycle industry companies in an intimate setting to talk about and test new products. The schedule includes time for demos, one-on-one classroom sessions, product displays, and networking.
The event has lined up a full slate of journalists, with 22 editors representing 30 publications and websites already confirmed. Representatives from nearly every bike industry publication and website will attend the event, along with journalists from mainstream publications such as The New York Times, USA Today, Sports Illustrated, Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living.
There will plenty of new products to preview at the event. So far 17 brands have registered for PressCamp 2010, including 12 returning: Blue Competition Cycles, BMC Racing, Cannondale, CLIF, GORE BIKE WEAR™, GT Bicycles, Lazer Helmets, Mongoose, Pedro’s, Saris Cycle Racks, Schwinn, and Scott USA.
“We found PressCamp to be an outstanding return on investment,” said Markus Eggimann, brand manager for BMC Racing. “Our 2010 products received unprecedented editorial coverage after the event, and we developed excellent contacts with journalists. By returning this year, we hope to nurture these relationships and continue to broaden our brand’s exposure.”
CamelBak, which participated as a gear provider in 2009, has stepped up to being a full exhibitor in 2010 as well as sponsor of a PressCamp sustainability effort that will provide reusable water bottles to all campers. In addition, CamelBak is providing commemorative hydration packs to all editors and event VIPs.
“The number of return customers we have is a testament to the quality of the event,” said Lance Camisasca, president of Lifeboat Events. “Everyone who came last year said it was well worth the time and money. We plan to make PressCamp 2010 even better.”
Praise for last year’s inaugural PressCamp has convinced several new companies to sign up for PressCamp 2010. In addition to CamelBak, first timers include Dahon, Ridley, Rudy Project, and WTB.
“This year we’re celebrating our 25th anniversary and introducing the best helmets and sunglasses we’ve ever made, so it’s a no-brainer for us to participate with the elite editors at PressCamp,” said Paul Craig, founder of Rudy Project. “Plus, when we contacted 2009 campers, we got unanimous and unconditional thumbs up from industry folks I love and trust—a rarity these days.”
Lifeboat Events conceived of PressCamp to provide small and medium-sized brands with big-brand exposure in advance of the fall trade shows. In addition to PressCamp, Lifeboat Events is also hosting DealerCamp™ in 2010 to create a similar opportunity for suppliers and retailers.
Space is limited for PressCamp and DealerCamp 2010 and is available on a first-come first-served basis. Learn more at lifeboatevents.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
FOR IMMEDIATE RELEASE: December 2, 2009 Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
CONTACT: Lance Camisasca
Lifeboat Events Rolls Out Details of DealerCamp™
Six price tiers and Retailer Subsidy Program offer maximum return on investment
Laguna Niguel, CA--Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp™, which will take place July 29-31, 2010, in Deer Valley, Utah. The mid-summer expo and demo event, the first of its kind in the industry, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today's changing product and buying cycles.
DealerCamp will create the perfect setting for manufacturers, suppliers, and retailers to enjoy quality interactions while previewing the latest products. Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
A cornerstone of the DealerCamp concept is a Retailer Subsidy Program, which will provide subsidized travel expenses and free lodging to 100 retail businesses. Lifeboat Events has budgeted 16 percent of its estimated event revenue towards minimizing the cost of retailer attendance. Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path.
Lifeboat Events will work with exhibiting companies to create the list of subsidized retailers. Other qualified retailers are also welcome to attend at their own expense. Lifeboat Events plans to start inviting subsidized retailers in mid-March of next year. Online retailer registration will begin April 1, 2010.
"We've had significant interest in DealerCamp since announcing it just two weeks ago," said Lance Camisasca, president of Lifeboat Events. "It seems like many companies in the industry have been wishing for an event that addresses these specific needs. We're pleased to fill this void and provide some economies of scale for everyone at DealerCamp."
Lifeboat Events, which was established by longtime industry members and experienced event producers, debuted in 2009 with PressCamp™, an innovative bicycle industry media gathering. PressCamp will return in 2010, and Lifeboat Events is offering substantial DealerCamp discounts to PressCamp 2009 and 2010 participants.
Details about DealerCamp's exhibitor pricing and the Retailer Subsidy Program are online at bikedealercamp.com.
FOR IMMEDIATE RELEASE: November 18, 2009 Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
CONTACT: Lance Camisasca
Lifeboat Events to Launch New Event for Dealers in 2010
DealerCamp™ will cater to today's changing product and buying cycles
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Laguna Niguel, CA--Lifeboat Events will host an exciting new event called DealerCamp™ July 29-31, 2010, in Deer Valley, Utah, to bring together bicycle industry suppliers and retailers for an outdoor expo and demo. The event will provide a key mid-summer launch opportunity that is well-timed with today's changing product and buying cycles. |
FOR IMMEDIATE RELEASE: August 26, 2009 Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
CONTACT: Lance Camisasca
PressCampÔ Announces Dates for 2010 - Event will build on success of 2009 gathering
Laguna Niguel, CA—Lifeboat Events has announced that PressCamp™ will return June 22–25, 2010, in Deer Valley, Utah, following a successful inaugural effort this year. The event brings together top journalists and a select group of cutting-edge bike industry companies in an intimate setting to talk about and test new products.
As travel and marketing budgets continue to tighten, journalists and manufacturers are planning to capitalize on the 2010 event’s focused schedule and audience.
Lance Camisasca, founder of PressCamp, said Lifeboat Events is making some key adjustments to the agenda based on feedback from attendees.
“The face-to-face segments were a little tight this year, so we’re extending the schedule a bit in 2010 to allow for more productive meetings between manufacturers and editors,” said Camisasca. “Also, we're moving to Deer Valley, which is in Park City, Utah. This will make travel easier and will provide more well-rounded test-riding conditions.”
In 2009, 20 editors representing 28 publications and websites joined representatives from 20 industry brands at PressCamp—the first event of its kind in the industry. Journalists from mainstream publications such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living attended, along with representatives from nearly every bike industry publication and website—including five European titles. All of them praised the event’s format.
Roy Wallack of the Los Angeles Times said, “PressCamp was a great opportunity to get info about a lot of companies and new products quickly and efficiently. I ended up reviewing at least a half-dozen of them in my L.A. Times column within a couple months, and I’m not done yet.”
John Bradley of Outside agreed, saying the event is providing excellent material for both print and web. “I thought PressCamp was great. I never get to spend that kind of time with reps from the smaller and mid-size companies,” said Bradley. “The experience has already led to stories in our magazine [November issue] and online and will help shape coverage in our spring 2010 cycling special.”
Chance Regina of Blue Competition Cycles said his PressCamp attendance is paying off. “After attending PressCamp 2009, Blue has seen more media exposure on our 2010 product line going into the tradeshow season then our 2009 line received all of last year,” said Regina. “This has translated directly to consumer and dealer interest—our phones have been ringing off the hooks and our email boxes are overflowing.”
Exhibitors at PressCamp 2009 included Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GT Bicycles, Hutchinson Tire, Lazer Helmets, Pedro’s, Saris Bike Racks, Scott USA, and several other key brands.
“Our goal is to give companies a strategic product launch boost well in advance of fall trade shows without having to spend an arm and a leg,” said Camisasca. “We look forward to offering PressCamp again next year.”
Space is limited for PressCamp 2010 and is available on a first-come first-served basis. Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
PressCamp™ Sets a New Pace for the Industry - Manufacturers and editors praise event.
Laguna Niguel, CA--If attendee feedback is any indication, then the first annual PressCamp™, held June 23-25 in Sun Valley, Idaho, was podium-worthy. Twenty editors representing 28 publications joined representatives from 19 bicycle industry brands to talk about and test products during the three-day event--the first of its kind in the industry. It was time well spent, according to editors and manufacturers.
Representatives from both GORE BIKE WEAR™ and GORE™ RideOn© Cable Systems were pleased with PressCamp. "I had a great time and formed bonds with the editors that would have been very difficult otherwise," said Jessica Czipoth of GORE BIKE WEAR™. "I feel like I'm ahead of the game. Once Interbike rolls around, it will be like seeing old friends."
Lois Mabon of GORE™ RideOn© Cable Systems agreed, saying, "It went beyond my expectations."
Lance Camisasca of Lifeboat Solutions developed PressCamp to give bicycle industry companies a mid-summer, product launch boost in advance of fall trade shows. Journalists enjoyed a sneak preview of 2010 products during one-on-one meetings with manufacturers as well as hands-on demo time. The intimate format allowed for in-depth product discussions.
Journalists from mainstream publications such as Men's Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living attended, along with representatives from nearly every bike industry publication and website--including five European titles. All of the editors said they really liked the event's format.
"Trade shows are great, but it's tough for editors to get more than a cursory understanding of products and companies given time constraints," said Marc Peruzzi, editorial director of Mountain Sports + Living magazine and a frequent contributor to Men's Journal, Outside, and Mountain Bike. "PressCamp allowed me to spend quality time with a range of innovative cycling companies and then try out much of the gear the same day. Not only does that lend itself to immediate story ideas but it builds relationships as well, and such relationships lead to long-term story generation."
Exhibitors at PressCamp included Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, Hutchinson, Lazer Helmets, Pedro's, Saris Bike Racks, Scott USA, and eight other brands. Camelbak, Mavic, and Timbuk2 provided product as official Gear Partners for the event.
"I had a great time personally and found the PressCamp model to be really effective," said Chris Randall, Brand Manager for CLIF. "Meeting with that many media in just two days was really great. Then having product available for the rides topped it off for us."
PressCamp founder Camisasca was pleased with the event's first year. "Everyone there said it was awesome," said Camisasca. "I look forward to making this an annual event to help bicycle industry companies showcase new products in an intimate setting and guarantee quality, focused exposure."
PressCamp should find it easy to recruit attendees next year. Carlton Reid, Editor of BikeBiz is on board. "PressCamp was excellent," said Reid. "It was easily the best trade event I've attended."
PressCamp 2010 will be announced in September. Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com
FOR IMMEDIATE RELEASE: June 9, 2009 CONTACT: Lance Camisasca Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com Laguna Niguel, CA—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year. Twenty editors representing 28 publications, along with Olympian Georgia Gould, will convene in Sun Valley, Idaho, June 23-25 to talk about and test products from 19 bicycle industry brands. Journalists from mainstream publications and websites such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living are attending, along with representatives from nearly every bike industry publication and media outlet—including five European titles. Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GORE Bike Wear, Lazer Helmets, Scott USA and 10 other brands are exhibiting. Companies that have signed up for the event anticipate outstanding media coverage for their 2010 products. “Press Camp makes perfect sense for us this year,” said Michael De Leon, PR & Advocacy Manager for Cycling Sports Group. “We’re looking forward to being able to meet with top-notch journalists and show off some exciting new products we will be offering in 2010.” Press Camp takes place at Sun Valley Resort and includes time for demos, one-on-one classroom sessions, product displays, and networking. “We're thrilled to welcome the bike industry to Sun Valley,” said Andy Christensen, Sales Executive for Sun Valley Resort. “With world-class trails and gorgeous roads right outside our door, we offer the perfect venue for product testing and good times.” Pro mountain bike racer and 2008 Olympian Georgia Gould will be on hand to ride with the editors and talk trails. The presence of this racing great will enhance the event’s atmosphere and lend perspective to the role of cutting-edge equipment in competition. Lifeboat Solutions has also enlisted the field expertise of Western Spirit Cycling, whose professional guides will lead cross-country, downhill and road rides to guarantee the best experience for everyone. “We’re excited to help with this event,” said Ashley Korenblat, Founder of Western Spirit Cycling. “We know Sun Valley trails like the back of our hands and plan to guide people to the perfect testing grounds for all types of equipment.” Lance Camisasca of Lifeboat Solutions founded Press Camp in order to provide a world-class media event for the bicycle industry. “We’re very happy with how Press Camp is coming together,” said Camisasca. “It’s our first year, and the response has been off the charts. I can’t wait to see it pay off for everyone involved, and to take it to bigger and even better heights next year.” Limited space is still available for manufacturers to participate. Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com. CONTACT: Lance Camisasca Lifeboat Solutions 949-444-8805 lance@lifeboatsolutions.com
FOR IMMEDIATE RELEASE: April 7, 2009
Press Camp™ Adds Christopher Zigmont as Advisor New partnership to expand under Lifeboat Events name
Laguna Niguel, CA--Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events. The inaugural Press Camp is slated for June 23-25, 2009, in Sun Valley, Idaho. It will bring together 20 bicycle industry companies and top journalists in an intimate setting to talk about and test new product.
"I thought this was an outstanding idea from the moment Lance and I first talked about it," said Zigmont. "I'm thrilled to help make this a first-rate event and take Lifeboat Events' efforts into the big time in future years."
Lifeboat Events is a subsidiary of Lifeboat Solutions, which industry veteran Lance Camisasca founded to help bicycle industry companies with sales, marketing, and event management. Press Camp is designed to give any bicycle industry company a mid-summer, product launch boost by providing a world-class media event with top journalists.
"The response to Press Camp has been off the charts, and we've got great momentum," said Camisasca. "I'm stoked that Zigmont wants to be involved. His perspective and experience will help us expand our efforts in 2010 and broaden our offerings with Lifeboat Events."
Zigmont will advise Lifeboat Events as the company grows and develops innovative, well planned events for the bicycle industry. He brings 25 years of industry experience, including work for Specialized, Mountainsmith, Mavic, and--currently--as CEO of Pedro's.
Rounding out the Press Camp team are Chad Battisone, who has worked with Camisasca since he started Lifeboat Solutions in 2008, and Avery Stonich, best known for her ongoing marketing and communications work at Bikes Belong Coalition.
Space in Press Camp is filling fast. Blue Competition Cycles, BMC Racing, Cannondale Sports Group (including Cannondale, GT, Mongoose, Schwinn, and Sugoi), Delta 7 Sports, DT Swiss, GORE Bike Wear, GORE RideOn Cables, Lazer Helmets, Pedro's, Saris Cycling Group, Scott USA, and Smith Optics are committed to attending. Numerous other prominent companies have expressed strong interest.
Journalists from mainstream publications and websites such as Men's Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend, citing it as an outstanding opportunity to connect with multiple brands in one trip. In addition, Press Camp has already signed on nearly all of the industry media outlets, including Bicycling, Dirt Rag, VeloNews, Bicycle Retailer and Industry News, cyclingnews.com, Bike Europe, BikeBiz, Eurobike Show Daily, and nine others.
FOR IMMEDIATE RELEASE: February 11, 2009
Lifeboat Solutions
949-444-8805
lance@lifeboatsolutions.com
Lifeboat Solutions Press Camp is a Remedy for Tough Times
Journalists and bike industry companies cite economics as a key reason for attending
Laguna Niguel, CA—In the face of uncertain times, journalists and bicycle industry companies can agree on one thing: Lifeboat Solution’s first annual Press Camp is a can’t-miss event. Just one month after launching, Press Camp has already confirmed 20 publications and websites, and six bicycle industry companies for the June 23-25 event in Sun Valley, Idaho.
Press Camp will provide an intimate venue for top journalists and a select group of bike industry companies to talk about and test new product. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking. With travel and marketing budgets tight, journalists and manufacturers are planning to capitalize on the event’s focused schedule and audience.
“The response we’ve had has been just outstanding. Space is filling fast,” said Lance Camisasca, president of Lifeboat Solutions. “There’s never been anything quite like this for the bike industry, so we’re fulfilling an important need—especially in these times when everyone’s eyes are on the bottom line.”
Manufacturers recognize Press Camp as a time- and cost-effective way to pitch their products to a captive group of top journalists.
“Times are tight right now. We cannot afford to host our own media event, or sacrifice much time out of the office for focused media outreach,” said Michael Pederson of Lazer USA. “But it’s a catch-22 because we need the editorial coverage to give our products some momentum for the busy buying months and fall trade shows. So Press Camp is the perfect solution.”
Press Camp is limited to 20 companies in order to provide quality exposure for all involved. GORE RideOn Cables, Lazer Helmets, Pedro’s, Scott USA, Smith Optics, and Tomac are among those already committed to coming. Numerous other prominent companies have expressed strong interest.
Journalists from mainstream publications such as Men’s Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend, citing it as an outstanding opportunity to connect with multiple brands in one trip. In addition, Press Camp has already signed on nearly all of the industry media outlets, including Bicycling, Dirt Rag, Road Bike Action, VeloNews, Bicycle Retailer and Industry News, cyclingnews.com, Bike Europe, BikeBiz, Eurobike Show Daily, and six others.
“This sounds like a great opportunity for companies to lower costs while being able to meet with multiple editors,” said Marc Sani, publisher of Bicycle Retailer and Industry News. “Everyone wants free editorial. To have a key group of editors in one spot to touch and ride product is an excellent idea.”
European media like the timing of the event. Tom Kavanagh of KB Media, publisher of the Eurobike Show Daily, signed up immediately. “Press Camp is the perfect venue for us to check out the products that will debut at the fall shows,” said Kavanagh. “With testing and interviews in the bag, we'll be ready to go when we cover the brands exhibiting at Eurobike. It makes the work of producing a show daily that much easier.”
Lifeboat Solutions will handle all of the event details, allowing suppliers to simply show up with their product. They’ll enjoy quality interactions with editors they may not meet otherwise or who have little time to spare at fall trade shows.
“The media and manufacturers are all over this event,” said Camisasca. “This is a really clear indication of the value of Press Camp. The journalists love the efficiency of it. And for the manufacturers, there’s no better bang for the buck to get this kind of focused attention.”
Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
FOR IMMEDIATE RELEASE: January 14, 2009
CONTACT: Lance Camisasca
Lifeboat Solutions
949-444-8805
lance@lifeboatsolutions.com
In Tough Economic Times, Editorial Coverage Generates Sales
Lifeboat Solutions hosting 2009 Press Camp to bring together bike
industry companies and journalists in an intimate setting
With 2009 threatening to be an economic firestorm, bicycle industry companies are tightening their belts and seeking the most strategic ways to win over consumers. A well-placed story in a major magazine or newspaper is priceless, but can seem like a pipe dream to many companies that lack the time and resources to make quality connections with journalists.
To address this need, Lifeboat Solutions is hosting Press Camp June 23-25, 2009, in Sun Valley, Idaho, providing a venue where bike companies can present their products to a captive audience of top journalists from throughout the country. The event is strategically timed early in the summer, ensuring valuable editorial coverage during the high-buying season and well in advance of fall trade events.
“We’re targeting a small group of 20 bike industry companies and 20 members of the media, ensuring everyone gets quality face time with journalists,” said Lance Camisasca, president of Lifeboat Solutions. “It’s going to be an excellent value for companies that want more media exposure but have trouble finding time to do outreach. And journalists will love it, too, because they’ll be able to efficiently research multiple brands in one trip.”
Scott Montgomery, general manager of SCOTT USA, agrees. “When I heard the idea for this event, I was sold immediately,” said Montgomery. “We’re doing well at SCOTT, but we still lust to capture top-tier national attention. This event will expand our mainstream coverage and boost our sales.”
Lifeboat Solutions will bring journalists from leading publications and websites to the event. The company has had strong communications and interest from mainstream media such as Men’s Journal, Wired Magazine, and Outside Magazine; correspondents from prominent U.S. newspapers, including USA Today, The Boston Globe, and Los Angeles Times; editors from industry outlets such as Bicycle Retailer and Industry News, VeloNews, Dirt Rag, and cyclingnews.com; as well as international trade magazines such as BikeBiz and Bike Europe.
“Lifeboat Solutions’ Press Camp is a fantastic solution that will enable us to hit multiple birds with one stone,” said Ben Delaney of VeloNews. “Press Camp will combine the positive network and researching opportunities of a trade show without all the other noise and hassle. Plus, it’s in Sun Valley.”
Ben Hewitt, a writer for Men’s Journal and Outside Magazine, is also enthused. “For the independent journalist or general interest editor, the cycling industry can feel like a tough nut to crack,” said Hewitt. “Press Camp will provide me the opportunity to engage with the people behind the products on an intensive, personal level, without the stress and expense of attending a dozen different media events.”
Press Camp 2009 will be held at Idaho’s classic Sun Valley Resort, a beautiful destination surrounded by world-class trails and roads that are perfect for product testing. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking.
Lifeboat Solutions will handle all of the event details, allowing suppliers to simply show up with their product. They’ll enjoy quality interactions with editors they may not meet otherwise or who have little time to spare at fall trade shows.
“After years in the bike industry, I’ve recognized a real need for an event like this” said Camisasca. “Media outreach by bike, component, and accessory manufacturers is becoming essential to being competitive in the marketplace. Press Camp is an excellent way to leverage resources and provide outstanding exposure for all the companies that attend. Not to mention that it should be a really great time.”
Learn more at lifeboatsolutions.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
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