
Lifeboat Events Team


“Having worked side by side with Chris on many occasions, I can say without reservation that Chris's dedication to the industry is unmatched and he possesses the uncanny ability to think outside the box and create solutions when needed. He is a welcome addition to the LBE Team." Lance Camisasca - President - Lifeboat Events


Uwe Weissflog, International Marketing Communications Mastermind – 20+ years of international experience in the bicycle and outdoor industry. Earned his merits at Shimano Germany, managed SRAM’s European MarCom team out of The Netherlands and started his own agency in 2001, serving leading industry players with all their marketing needs.
"Uwe's been my man on the ground in Europe for most of the new millennium. You won't meet anyone who shows up at more key events than Uwe (except maybe Brian Worthy). The fact that he is also hard working, passionate about cycling, cares deeply about the industry and puts out quality work, it was a no brainer to choose Uwe as our partner in Europe." - Lance Camisasca - President - Lifeboat Events.
